What Korea is eating right now

Strongest right now

Relative index with "chicken" set to 100 — simply what gets searched most right now.

1. 01Brunch cafe (브런치카페)36.1
2. 02Bakery Cafe (베이커리카페)rising22.4
3. 03Dessert cafe (디저트카페)6.3
4. 04Hanok cafe (한옥카페)4.4
5. 05Rooftop cafe (루프탑카페)going out0.5

Rising

Compared with the same weeks last year — season removed, so what's left is real movement.

1. 01Bakery Cafe (베이커리카페)rising+19%
2. 02Brunch cafe (브런치카페)+14%
3. 03Dessert cafe (디저트카페)+6%

Going out of season

Decline is information too — this is what's fading in Korea right now.

1. 01Rooftop cafe (루프탑카페)going out-29%

K-food searched in English

Korean dishes searched in English inside Korea (kimchi = 100). Tourists, students, expats — this is what they look up.

1. 01Kimchi100.0
2. 02Sojugoing out33.3
3. 03Mukbanggoing out31.2
4. 04Gimbap17.1
5. 05Korean bbqgoing out11.7
6. 06Tteokbokki11.4
7. 07Bulgogigoing out7.9
8. 08Kimbapgoing out7.9
9. 09Galbirising4.8
10. 10Japchaegoing out4.5

Where people go

Neighborhood searches track outings, not dishes — a different rhythm, so they sit apart.