K-Brand
Brands that moved
Not the biggest brands — the ones that moved. Where shopping clicks jumped, and what happened that day.
Clicks jumped
How shopping clicks over the last three weeks compare with the weeks before — launches, collabs and buzz show up here.
- 일룸Living+1220%
- 리바트Living+502%
- 뉴발란스Fashion+345%
- 한샘Living+265%
- 스파오Fashion+85%
- 풀무원Food+85%
- 동원Food+71%
- 조선미녀Beauty+65%
- 올리브영Beauty+56%
- 다이슨Tech+42%
- 매일Food+39%
- 코치Accessories+34%
In the news
Articles with the brand in the headline in the last 24 hours. Lots of coverage without a click bump means it hasn't reached buyers yet.
- 빙그레Food37 articles
- 오뚜기Food33 articles
- 페리오Health29 articles
- 뉴발란스Fashion26 articles
- 삼양Food25 articles
- 풀무원Food24 articles
- 농심Food16 articles
- CJFood16 articles
- 자라Fashion15 articles
- 노스페이스Accessories15 articles
Cooling off
Decline is information too — either the season passed or the buzz ended.
- 보스Tech-87%
- 무신사Fashion-67%
- 노스페이스Accessories-67%
- 롯데Food-66%
- 빙그레Food-64%
- 삼성Tech-57%
- 위닉스Tech-47%
- 해태Food-44%
Source: NAVER DataLab shopping insight + news search. The click index is relative within its category, not actual sales. More →