Shopping
What Koreans are actually buying right now. A different question from the live issue board — not what happened, but how people are living.
- Digital & appliancesskews men85.7▲5.5%
- Furniture & interiorskews 50s57.7▲0.7%
- Life & healthskews men75.5▼0.3%
- Fashion (apparel)skews 50s · women77.2▼1.1%
- Beautyskews women21.7▼2.3%
- Foodskews 60s39.1▼2.4%
- Sports & leisureskews 50s · men44.3▼4%
- Baby & maternityskews 30s · women34.8▼7.5%
- Fashion accessoriesskews 50s · women61.6▼9.6%
Values are relative indices within the period (period max = 100), not absolute sales. Change is versus the same weekday averaged over the past four weeks — day-over-day would just track the calendar. Skew is deviation from the all-category average; small gaps are left unlabelled.
Source: Naver DataLab Shopping Insight (official API). No affiliation or sponsorship; no logos or trademarks used. · How this is measured → · updated Oct 18, 02:44 PM KST
Does the buzz convert?
Product keywords from the board, measured on two axes — how much people search, and how much they click to buy. The two don't always move together.
- Hiking (등산)search-13.5%clicks+205.1%quiet seller
- Golf (골프)search-25.3%clicks-3.1%
- Ramen (라면)search-12.1%clicks-10%
- Philip Ryu (류필립)search+171.4%clicks—
Growth compares the last three days against the preceding seven. We classify the relationship between the two numbers; we don't invent reasons.