Brands that moved
Not the biggest brands — the ones that moved. Where shopping clicks jumped, and what happened that day.
Clicks jumped
How shopping clicks over the last three weeks compare with the weeks before — launches, collabs and buzz show up here.
In the news
Articles with the brand in the headline in the last 24 hours. Lots of coverage without a click bump means it hasn't reached buyers yet.
Cooling off
Decline is information too — either the season passed or the buzz ended.
The last few weeks
Daily movement for the top 5. The table above shows where things stand; this shows which way they're heading.
에스티로더다이슨유니클로리스테린셀린느
2026-09-19 — 2026-10-18