K-Beauty
What Korea is putting on right now
Cosmetics and skincare ranked by search volume — the category where season shows up first.
Strongest right now
Relative index with "에센스" set to 100.
Cooling off
Decline is information too — this is what's passing.
Searched in English
Searched in English inside Korea (essence = 100). Where it differs from the domestic ranking, that difference is the point.