Korea on 2026-09-27

Chuseok Holiday: Sports and Entertainment Dominate Search Trends

BTS's V (방탄소년단 뷔) claimed the top position with a peak index of 83.08. Hong Kong media outlets have been intensely covering V's activities, stirring up significant buzz.

Dramas and variety shows are capturing the attention of viewers during the Chuseok holiday. tvN's "The Man Living with the King" (왕과 사는 남자) recorded the highest viewership rating during the holiday period, while Channel A's "Dive Into You" (너에게 다이브) is drawing interest with its bold narrative of a sibling soul-swap.

The Asian Games baseball competition is a hot-button issue. The national baseball team achieved their fifth consecutive victory against Japan in the final, with 400,000 viewers watching the game broadcast on the Twitch platform. Due to the baseball match, the lottery drawing time for Lotto 1243 (로또 1243회) was rescheduled.

Gaming and payment issues garnered attention alongside these developments. Search traffic surged with lottery winning numbers (9·18·24·38·43·44, bonus 35) and news of lottery winners, while articles about the hidden world of unauthorized game payments made by children also drew significant search interest. Valorant Champions Shanghai (발로란트 챔피언스 상하이) was also a major search concern among gaming fans.

The news of Starbucks closing 250 locations nationwide (스타벅스 전국 250개 매점 폐점) ranked at the top of search queries, while Han Chae-ah (한채아) generated attention by sharing a heartwarming photo with her 8-year-old daughter and Cha Bum-kun (차범근).

Written strictly from that day's measured data — ranks, scores, and headlines.