Korea on 2026-09-23

Search Trends Dominated by Games and Movies During Chuseok Holiday

On the 23rd, marking the autumn equinox, South Korea's real-time search terms were filled with gaming content related to the Asian Games and holiday films for Chuseok (추석). League of Legends (Rank 1, Index 82.96) and Battlegrounds (Rank 1, Index 56.62) simultaneously topped the rankings, concentrating interest on games. In particular, League of Legends was driven by searches following the Korean national team's bid for a gold medal at the Asian Games.

The mobile game Battlegrounds centered on the final competition staged across 12 Asian countries. Lol (Rank 2, Index 56.46) also maintained a high ranking with interest in the 2026 Asian Games player roster and match schedules. As gaming content merged with sports events, it appears to have significantly driven search demand.

Movie interest was also heated during the Chuseok holiday season. The film Assassins (Assassins: 암살자들, Rank 1, Index 52.4) drew considerable attention as it competed alongside Intern (인턴) and Tazza (타짜) in a three-way battle for Chuseok viewers. The autumn equinox (추분, Rank 1, Index 74.86) was also searched together, reflecting the Chuseok holiday season.

In entertainment news, Love War (연애전쟁, Rank 2, Index 47.04) starring Jung Il-dae (정일대) and Kim So-yeon (김소연) attracted searches amid controversies involving debt, pregnancy, and verbal abuse. Additionally, news about actor Joo Sang-wook (주상욱) and his wife Cha Ye-ryun (차예련) unveiling their 9-year-old daughter (Rank 3, Index 43.92) also drew attention.

In sports, tragic news emerged. Short track speed skater Kim Geon-woo (김건우, Rank 1, Index 64.63) passed away just three months after retirement, shocking fans. Simultaneously, in baseball, the historic completion of Korea's first-ever team perfect game was achieved through the stellar performance of Sung Young-tak (성영탁, Rank 3).

Written strictly from that day's measured data — ranks, scores, and headlines.